BLOG
Customer Journey Map: Understanding the Path that the Client Will Follow to Reach Your Product or Service
Effective marketing requires an understanding of the client’s behavior: before, during and after the action. Different aspects influence a client’s decision towards a brand, considering the media as the most important because of the level of penetration they have in the region, especially in Latin America, where their influence and...
READ MORE
Latin America’s Gates Part lll: looking through Colombia and Chile
In this third article of Latin America’s Gates Part lll, we are looking through Colombia and Chile. Remember that most businesses will require a geographic starting point or anchor. How to choose the right one, will depend on your business needs, target market and stage of operation. In this article,...
READ MORE
Latin America’s Gates (Part II: looking through Peru and Argentina)
Most companies will require a geographic starting point or an anchor. How to choose the right one, will depend on your business needs, target market and stage of operation. In this article we continue to present the top markets of Latin America. This time it is Latin America’s Gates Part...
READ MORE
Latin America’s Gates (Part I: Looking through Mexico and Brazil)
Most companies will require a geographic starting point or an anchor. Choosing the right one depends on your business needs, target market and stage of operation. Let’s see what Latin America’s Gates Part I has for us. Before we move further, there are a couple of things that are important: ...
READ MORE
What Companies Have Been Successful in Entering the Latam Region?
We want to show you some companies that have been successful expanding to Latin America. First is the case of H&M a company whose careful dedication in understanding the customer paid off. In the past years, the fashion retail brand H&M entered Mexico, Brazil and Peru, along with India, Australia...
READ MORE
Risk and Potential: Doing Business in Latin America & the Caribbean
Thinking investing in Latin America and The Caribbean is frequently wrong perceived, on topics like security, political, social, cultural and economic. We blame clichés, generalizations, media, and an unavoidable factor: not being there. And that is why we commonly find ourselves guiding our decisions by stereotypes. So let’s talk about...
READ MORE