BLOG
Why you should develop a regional content plan
In most regions, for example Asia or Europe, where there are dozens of countries and languages, it is unrealistic to make content work for each individual market. For this reason, creating content centrally and allowing the countries to fill the gaps might represent a good solution. A very centralized...
READ MORE
6 Steps to implement an effective digital strategy
Digital strategy allows companies to take advantage of newer technologies to improve the ways they can compete in their markets and serve their customers. The implementation occurs across all media and it includes the following steps: 1.Develop your Buyer Persona For any marketing strategy (whether online or offline), you...
READ MORE
Effective Marketing Ideas to Grow Your Business in 2022
Success in business in this day and age is as much about tooting your own horn as it is about offering a stellar product or service. Fortunes can be made overnight on the back of savvy marketing campaigns and effective marketing ideas, as HubSpot can tell you. Essentially, you need...
READ MORE
Small Business Branding: Making Your Business Iconic
Branding is often considered a bit of a luxury expense, something for rich businesses with large coffers to indulge in. In reality, branding is a critical marketing component and indispensable if you want to catch your audience’s eye. Every business needs it, regardless of size. Furthermore, it doesn’t necessarily have...
READ MORE
Team Roles
How to organize a marketing team? Organizing your marketing team(s) could be a colossal assignment. Marketing is an ever-changing industry, and as the industry changes, so do team structures and roles. Hiring the finest talent will require knowing the leading skills for each role. And, indeed in case you’re...
READ MORE
KPI Dashboard
What is the Performance of our Communication Efforts? Everyone from communication experts to marketers likes to think that “content is king”. We don’t oppose that idea. But we need to recognize the king’s advisor: metrics. However, most organizations don’t know how to gather metrics or what to measure. So,...
READ MORE
Media Selection: Where To Reach Your Target Audience
Which are the Most Effective Media Networks to Reach our Audience? As opposed to mainstream thinking, you don’t really need to be on every social media platform. Truth be told, that approach can accomplish more damage than anything else. Which are the social media networks that you have to...
READ MORE
Audience Strategy: How To Reach Your Perfect Target
Crafting an audience strategy can be a daunting task, but we are here to help. Figure 1. Audience Strategy Source: BGH Audience targeting may appear a very difficult assignment at first. But it doesn’t need to be. We will give you a straightforward plan to help you jump start...
READ MORE
Social Media Strategy on Youtube
As we saw in the previous article, social networks help us reach audiences and achieve business goals. We have covered Facebook, Twitter and Instagram. Now let’s look at the best social media strategy on Youtube, the most visual social network on the Internet. YOUTUBE Regarding content for advertising, video...
READ MORE
Social Media Strategy on Instagram
As we saw in the previous article, social networks help us reach audiences and achieve business goals. Now let’s look at the most visual and engaging social networks on the Internet. So let’s check the specifics on the social media strategy on Instagram. INSTAGRAM No social media marketing strategy...
READ MORE