Most companies will require a geographic starting point or an anchor. How to choose the right one, will depend on your business needs, target market and stage of operation.

In this article we continue to present the top markets of Latin America. This time it is Latin America’s Gates Part II Peru and Argentina.

Find a detailed macroeconomic analysis of each Latin American country that can help your decision to expand your business.

Latin America’s Gates Part II Peru and Argentina, Top Markets in Latin America (Cont.) 

Latin America’s Gates: Peru

Among the positive notes for Peru, they have growth in the mining activity and higher private investment and consumption.

On the contrary, the trade war between the U.S. and China is a risk since they hold their most important trade and investment positions.

Below we offer a complete macroeconomic overview of the country. With indicators such as typical of exchange, inflation, gross domestic product and credit rating.

Indeed important indicators to invest or expand operations in the country of Peru.

Source: BGH with information of Banco Central de Reserva del Perú and OECD Stats. 

Latin America’s Gates: Argentina 

The outlook for Argentina is continuing to look bad, with a new recession followed by sky-rocketing inflation, it’s expected to keep on rising with an uncertain future for 2020.

However, in the macroeconomic vision of the country, we can observe some constant increases and decreases, which will help you make your business decision.

Source: BGH with information of Banco de la Nación Argentina and OECD Stats. 

In addition to the macro analysis of a country, remember that expanding your business to Latin America and entering a country, must be part of the strategy, audience, brand and more marketing objectives that must go hand in hand to achieve that expansion. be successful.

We can help you grow your business and expand to Latin America successfully, contact us here.