The Website is the official site for your company, with its respective product/service and content. This is the primary hub of the organization in every country where it operates. Here the message is generated and then spread and promoted with digital campaigns. So let’s talk about website strategy!
But, What Should My Website Have and How Should I Distribute the Information?
“Information” is a word that encompasses so many components within a website, that it becomes necessary to divide it into sections to organize the information and facilitate the navigation of your visitors.
Before starting the organization, it is important that you keep in mind that “information” is absolutely everything that your website contains, from the texts, to the images, videos, forms and more. Today there are websites of all themes, colors, sizes and styles. It is thanks to this freedom that we have the opportunity to create a website that suits our business, brand and especially our audience.
For this reason it is not a rule that all websites have the same type of information, but there are some key points for your Website Strategy that are essential to achieve success.
1. Content Filter
The content of the page should be multimedia, favoring the most attractive and interactive set. Accurate and entertaining information on an easy-to-navigate platform for computers and mobile devices. This contemplates all the resources of the content strategy hosted in order to optimize the user experience.
2. Updated Content
The website must be updated with all the communication needs of the organization. As a blog or newsletter, the site must have an interface so that staff can report their tasks with article notes that may be of interest to the target audience. The interface should allow an adequate system that standardizes the distribution, frequency and format of this content, as well as the options for sharing in social networks as required.
3. Prioritized Content
The website is the most complete platform with several content possibilities, so it is required to optimize that content to be displayed strategically, giving clever positions to certain content according to the priorities of the business model and communication objectives. This optimization materializes mainly in the “home” section of the website, which in most cases will be the first impression of the audience with the company.
4. International Unity
The format and style of the art of the regional content must coincide in all countries in real time, followed by its publication in respective social networks. If the company has subsidiaries or businesses in other countries/cities/places, that at the same time have their own websites, all must be linked to each other. All sites must present the information of the other business units with a link or button that allows you to go to that specific site.
5. Landing Pages
The website address is also hosting landing pages driven with campaigns in order to make calls to action and encourage the audience to interact. Landing pages are pages which show the user clearly and precisely what we want them to do when they see an ad from our company.
A landing page can obtain information from a user such as mail, telephone or it can take them to the company’s purchase site or directly to a product or service that we want to offer. Some Landing Pages even offer free things like: ebooks or consultation in exchange to a lead to convert.
6. Lead Site
The Website Strategy is to consider this platform as the main content repository. Whose interface will converts any advance or announcement of the organization into an informative piece of interest for the public.
Starting from here, it is possible to pick up certain material to share and/or build publications on social networks.
Regardless of the product or service you offer, the first thing your website visitors see is the content. So it should match not only your business, but also your brand identity. Remember first to have all the infrastructure ready, and then it’s time to think about the content.
Creating a website is an adventure, from choosing a domain, web hosting plan, web design and much more. But if there is one thing that we should pay close attention to, it is the content of the website. We live in the information age, and because of this, one of the most valuable treasures is content.
In BGH we can help you with your website strategy. Contact us to learn more about how we work.