You want to enter into the world of social networks but you don’t know where to start?. With so many changes in algorithms and in the world of information. How can we use them efficiently, and what is the best social media strategy for this platform? Here we offer you a quick and easy guide.
Massive Social Networks with Segmentation Tools
The social networks offer tools that allow focusing on a community that has demonstrated certain interests in the speech of the organization.
-
TWITTER
Twitter is a social network that allows users to post short messages for reporting quickly and efficiently in real time. It has 330 million monthly active users and exchanges over 500 million tweets exchanged daily. This platform offers an opportunity to engage and expand your audience.
No matter your industry or sector, Twitter marketing is a valuable tool that can help you reach your goals and interact with your existing and future customers. But with so much noise and competition, it is important to follow some tips and guidelines to ensure that your presence on this platform pays off. So let me show you some tips for the best social media strategy on Twitter:
Basics to Get You Started on Twitter
- Optimize your Account: Consider how each component of your profile makes a difference to reinforce your brand and advise audiences.
Source: BGH with Twitter information.
- Your Own Voice: In spite of the fact that you can utilize pictures and videos, winning fans and interfacing with followers requires a legitimate, engaging voice. While all brands have a one of a kind voice, there are a couple of shared traits among the best of them:
- Show Personality: Your brand voice should be consistent across all you platforms, and communicate your brand values.
- Be human: No one likes a tweet that sounds like it came from a robot or a script.
- Be original: Don’t tweet the same message over and over.
- Sincerity is everything: The goal of Twitter is not to attract followers by any means necessary; it’s to help you connect with customers and build trust with them.
- Use Lists: Opening up your Twitter channel is like strolling into an immense, loud gathering with a million discussions occurring immediately. For that reason lists are a useful device for focusing on the discussions that really matter to your business. Furthermore, in contrast to the primary feed, tweets in your lists are organized sequentially, which makes it simpler to follow issues and recent developments.
- Hashtags: are a component on each social platform, yet they were conceived on Twitter. Also, they stay a priceless device to support your engagement and discoverability on the platform.
Understanding how and where to utilize hashtags on Twitter will make your content progressively significant and assist you with contacting new people who share your inclinations.
Source: BGH with Twitter information.
Marketing Tips for Your Social Media Strategy on Twitter
- Plan your Tweets for Ideal Post Times: Take your Twitter strategy to the following level by planning your tweets early. Scheduling encourages you to smooth out the time you spend on social media and keep steady over your content schedule.
- Run a Poll: Twitter doesn’t offer the same number of innovative alternatives as Instagram or Facebook. It’s really centered around discussions: answers, notices, and film commendable tweet strings.
Twitter polls permit you to suggest conversation starters and offer up to four responses to look over. Polls or surveys are an incredible method to connect with your crowd, since they’re basic and fun.
- Social Listening: implies focusing on discussions occurring on Twitter that give bits of knowledge into your clients and network. Not exclusively would you be able to discover people’s opinion of your image and items, you can likewise gain from other inclining subjects and conversations.
Social listening causes you to refine your messages, construct reliability and trust, and address torment focuses and grumblings proactively. A portion of the points you should focus on include:
Source: BGH with Twitter information.
Appearance and Configuration Recommendations for You Social Media Strategy
- Visual for Engagement: Supplement an educational tweet with an outline or infographic, or fortify a rousing message with a shocking photograph. A video can assist you with catching and holding attention, perfect for item dispatches or campaigns. Additionally, adding pictures and videos to your tweets is a surefire approach to help commitment.
- Ad Campaigns: Publicizing on Twitter can help you developing your own public, promote services or products and direct people to your site. Twitter Ads permits you to focus on your public, and gives you a detailing examination on campaign results and cost-per-activity. Accordingly, you can realize what messages are best.
- Use UTM to Measure your Success: These are short content codes that you can add to focus on traffic and changes. You can include them straightforwardly in a composer, or through Google Analytics.
By catching this information, UTM shows you precisely how individuals explore your site. They’re staggeringly valuable for seeing how your Twitter strategy (and other online networking endeavors) sway your business primary concern.
In the next article we will talk more about the social media strategy on Instagram.
If you need help with your digital strategy and social networks, at BGH we can help you. Contact us for more information.