One of the most important stages when structuring a web page is the definition of the sections that it must have, especially the key sections.
In the past there was the concept that a website was a mere virtual business card, but over time this has become one of the main tools to generate sales.
That is why a website should have as much information as possible, but it has to be well structured and accessible.
In addition to a home page, about the company, and products or services, there are other sections that are key and should not be missing:
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Visible and Clear Contact Forms
Now that the essential elements of a web page are clear, it is the time for elements that will help you convert visitors into prospects: contact forms.
Your business’ contact form must be well programmed and you must respond as quickly as possible to questions or concerns that come through these channels.
You should also include buttons with calls to action so you will encourage your visitors to take action.
The contact form is one of the elements of a successful website.
You can include the Google map on your contact page, so that users can easily find your business.
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Map of the Location of your Site: Take Advantage of Google My Business
Including the physical address of your company on the website will allow you to directly add Google Maps.
These maps are quite useful on any device, especially for mobile devices, since they have various GPS applications that tell them how to get to the right place.
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Visible and Easily Accessible Contact Details
Among the basic elements of a web page are contact details. It seems basic but some companies create beautiful sites, but they forget the most important.
So a web page should have a clear and visible section with contact details.
You can also take advantage of various technological tools such as placing a floating WhatsApp button for instant communication.
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Complementary Pages like Terms of Use and Privacy Notice and/or Cookies Policy
In general the most important complementary pages that shouldn’t be missing are the privacy notice, terms of use and cookies policy.
Having these sections will prevent you from having problems with your potential customers, remember that you must give your visitors confidence.
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A Blog
A blog allows you to establish the first contact with a potential client. If you offer valuable content to this user and give it a light to solve a problem, you will capture it as a customer.
If your content is good, original and useful, the search engines through their algorithms will reward your time and send you more visits.
The content that is on your blog should serve as reinforcement of the rest of the sections where the services you offer are described.
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Recommendations
We know that is difficult write an article each week and you may not have a marketing team or a person who can generate content for you.
But the advantage is that there are freelance writers all over the world: with different knowledge, capacities and languages that with a single click you can hire.
We also recommend hiring a writer who knows SEO to make this task easier.
Creating a website is an adventure, from choosing a domain, web hosting plan, web design and much more.
In BGH we can help you, Contact us to learn more about how we work and how we can create the perfect website and the perfect key sections for your business or brand.